Have you ever heard of the “Casual Luxury” concept? Well, it’s the Renault philosophy for the Chinese market. The cars imported in the country draw directly from the brand’s DNA: distinctive design, innovative technology and assured quality. In order to strenghten this positionning, here comes the new Talisman high-end sedan.
In 2011, Renault has sold 24,275 cars in China. That’s 65% up compared to the previous year. Today the brand hold a 3% market share on imported cars. The most successful model is Koleos. The network of 80 dealerships car also rely on Latitude, Fluence, Scénic or Mégane Coupé-Cabriolet. The Beijing Motor Show is the occasion to celebrate these encouraging results and to reveal a new exclusive model named Talisman.
“The launch of Renault’s Flagship Talisman underlines the importance Renault attaches to the Chinese market and our confidence in growth here” said Carlos Ghosn. Chinese C-class consumers should appreciate its dynamism with elegance, its delicacy wrapped in grandness.
Talisman will be available in five versions: Luxury, Flagship and Nappa Flagship (with a 2.5l – 190hp – petrol engine) and Executive and Nappa Executive (with a 3.5l – 258hp – petrol engine).
Talisman’s lage body size (4,99m x 1,86m x 1,49m) provides class-leading rear room and boot capacity.
Inside, consideration for comfort and ergonomics run’s deep through Talisman’s every design detail. Driver can enjoy the convinience of a pure white back-lit 3.5 inch TFT LCD dashboard meters. The car can feature a panoramic glass roof. The driver’s seat have a massage function. The audio system receives the BOSE signature. Other features include triple-zone air-conditioner, a fragrance diffuser and a plasma air-purifier.
Other models on display at this Beijing Motor Show are: Captur (Laurens van den Acker’s 2nd concept car for its Asian debut), the Type K (1902), Koleos, Laguna Coupé, Fluence, Latitude, Fluence and Mégane Coupé-Cabriolet. And last but not least, a Lotus Formula 1…
tags: beijing, china, renault, reveal, talisman